As part of the NFL’s in-house creative team, I served as a designer and art director on the NFL Hollywood Park Headquarters — a state-of-the-art live media studio and production hub powering year-round content for NFL Network, NFL+, and the league’s digital platforms.
Our team was tasked with crafting a bold creative vision and branded environment worthy of the NFL’s storytelling legacy. Partnering with Gensler, we helped shape a once-in-a-lifetime project: the definitive home for NFL creators and media operations, built at the heart of Hollywood Park.
From the moment you enter the lobby — greeted by a custom-engraved steel NFL shield, curated helmets and on-field artifacts, fan stories embedded into the walls, a sweeping 25-foot curved LED screen, and a hand-finished Corian reception desk — the space announces itself as the home of the NFL.
We designed communal spaces to act as a creative and cultural center of gravity, naturally connecting talent, production teams, leadership, and staff. Conference rooms became key storytelling touchpoints, with each floor themed around iconic NFL moments, play calls, player positions, or legendary moves — brought to life through custom graphics, wall installations, and wayfinding I designed.
This project reflects the intersection of brand, storytelling, and environment — an immersive space built for the creators who shape the future of the NFL.